Website Usability Tips

Web Design Development Web Design Usability

Web Site Usability Tips

Web usability according to research, was proven to be the most significant factor in web design. In fact, it is the influential element that keeps visitors returning to your web site.

Usually the most overlooked aspect when designing a web site, nonetheless in actuality, usability has power over the web. When your visitors can not easily navigate your web site, chances are, he will not utilize your library in search for information and just go to other web sites. Note that all web sites are just a click of the mouse away. Hundreds of thousands of other online stores that offer the same services or products as you are crowding the internet, making online shoppers more selective and choosy when concluding whether to stay and continue their browsing or just leave.

The internet offers online shoppers ample freedom and various choices; nobody will ever waste their time on a poorly constructed web site. In order to provide web usability, you must involve or think of your prospect clients in designing it.

Not like a traditional “brick and mortar” store, a lot of online stores or web sites do not permit their visitors to “walk through” inside the web site as they can in a traditional store set-up. While this may seem an unworkable task to accomplish, if done correctly, a “user-friendly” approach to web design will easily accomplish this task.

When online shopping, all things must to be located where visitors expect them to be at. The practice of flooding a client with abundant item choices all at the same time and making them search for certain items that they need, is most definitely not the concept of web usability.

Your visitors must be taken into consideration all throughout your planning as well as designing process. Bear in mind that web usability must never be considered after the construction of a web site.

Fixing and then testing your web site only after construction is useless and will not yield satisfactory results. Your best approach would be to combine a replica of ^pervasive usability^ unto your web design and construction process.

According to surveys, here are top 12 reasons why visitors want to go back to your web site:

* Easy navigation 74%

* Quick download time 65%

* Frequently updated information 58%

* Content quality 57%

* Content quantity 30%

* Content organization 40%

* Prompt customer service 40%

* Web Site search tools 25%

* Layout of homepage 20%

* Enjoyment 19%

* Web Site appearance 18%

* Inclusion of animated graphics 9%

Basing from these reasons, here are usability tips to help you design your web site:

1. Become familiar with your visitors based on their preferences. You need a web site with personality as well as content quality that accommodates your visitor’s taste; you should understand and recognize their color choices, technical skills, etc.

2. Create obvious and simple interface. The more apparent and recognizable the web interface is, then your visitors never have to undergo frustration in guessing how your web site really works, and instead on concentrating on the interface, they should be concentrating on your web site’s content.

3. Web Site readability. Create “easy to read” paragraph, not using small text or font size.

4. Quick loading. You need a fast downloadable page as visitors hate to wait.

5. Avoid hidden navigation, as your visitors need to know where and what to click in order to go someplace.

6. Get visitor feedbacks so you will know what is working and what does not. Learn from your prospects.

7. Investigate on web site visitor performance. Determine how long it takes to perform a certain task? It should not take too long, the faster the better. If not, work on your user interaction so to improve performance.

8. Provide a help section. If your web site visitor does make a certain mistake, then they truly will appreciate it if you provide ways to assist them. “404 page” is great for directing “spiders” to crawl unto your webpage.
Testing for usability

Testing for usability is not complicated and very inexpensive to carry out. The easiest answer is to design a simple sequence of undertakings for web users to carry out trials.

Invite people or friends to your workplace, then request them to navigate your web site, watching and observing while they surf. Do not wait when your web site is done before you test it; test it now.

The work can be simple like finding out a product’s information or finding out how a certain firm can be contacted or one can order a product and finding shipping policies information.

After testing, fix any problem and test it again. Continue testing and refining web usability of your web site until such time that there are no problems found, that the experience is efficient and pleasant.

Remember that web site usability is concerned to not just the appearance of a web site, but more importantly how your web site performs and particularly, it gives emphasis on the experience of your visitors.

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July 6th, 2008 at 1:13 am

Providing Useful Content To Improve Usability Of Website | Dalton Trent's Blog wrote: